Operator and Brand Selection and Contract Negotiation
Aligning with the right hotel, spa or restaurant brand and/or management company can substantially improve future operating performance, increase profitability, ensure that consistent operational standards are set and met and provide peace of mind to lending institutions, to name just a few benefits. Initially Elevante will identify an appropriate shortlist of brands, based on relevant criteria, for your approval.
In contrast to most owners and investors, who are likely to be diversified in their investments, growing a pipeline of leads and branded leisure operations is critical for operators and brands to increase future cash flow. Hotel companies in particular, have dedicated development teams with full legal support solely focused on growing the brand franchise and operations under management.
As the contract is drafted by the brand or operator, it is fair to say that it is likely to be biased towards the author. Agreements with brands and operators are long term; and it is only natural that the owner should seek the necessary support from a consultant and legal practice to review and negotiate the hotel operating, marketing, franchise or license agreements, which govern this future relationship, before signature.
Elevante Consulting has been negotiating contracts not only on behalf of owners but also as owners and operators, and we know that it is not only about what the agreement states, but what it doesn’t and what may need to be added. All commercial and legal terms should be reviewed by the necessary specialists. With our support we will aim to negotiate an agreement on your behalf where the risk vs. reward pendulum is fair for the parties.